Absolut Ice Cube Tray

Technical development. Artwork. Sampling. Mass manufacture. Packaging.

The project? To create an ice cube tray that could be used as a gift with purchase. It needed to be eye-catching, fun, desirable – and cost-effective. We created a tray that makes ice cubes in the shape of mini Absolut bottles. The result? Customers loved them. So much so, they sold out within weeks, and generated great visibility for the brand – in store and online.