The project? Don Julio wanted a sleek way to increase the visibility of its 1942 edition, while also allowing bars to serve it by the bottle to guests. We created an industrial, yet elegant glass pyramid that illuminated the bottle. The door was fastened with a branded padlock, allowing each guest to open and lock it with their own key. The result? The concept was launched in London to great success, before being rolled out across Europe. Both bars and consumers loved the different approach to bottle-to-table service.