The project? A concept from the creative minds of world-leading barman Alex Kratena and Hendrick’s ambassador David Piper. David ensured that the peeler was styled like an old-fashioned razor – fitting the playful and classic feel of the Hendrick’s brand. Meanwhile, Alex took care of the tool’s functionality and ergonomic shape, ensuring it is one of the best peelers on the market. And we shot a playful video to generate interest from bartenders around the world. The result? We produced a number of limited editions. The piece proved so popular that a larger run followed to keep up with on-trade demand.