The project? Jack Daniel’s wanted to reimagine the way the drink is served. The brand’s marketing focuses on its heritage and on each drop of Jack Daniel’s being filtered and then aged in American oak barrels. To reflect this in the way the drink was served, we created a range of unique, yet masculine, mugs and punch bowls. The result? A range of pieces that help the brand to stand out in high-energy venues and connect with their consumers.
