The project? The Perrier Jouët team in Paris wanted increased visibility and sales in the high-energy, late-night environment of the world’s biggest night clubs. But they didn’t want to diminish the elegant, cultured feel of the brand and alienate their traditional consumers. We designed and developed two pieces based on the anemone flower used on the label. The first was a large ice bucket, with LEDs sealed inside. The second was a bottle holder used to carry the bottle through the club to the table. The result? Perrier Jouët gained listings in high-energy venues where it had not previously been pushed. The beautiful, elegant and eye-catching nature of the pieces kept the integrity of the brand, while helping it compete in a crowded marketplace.