The project? Stolichnaya Vodka wanted to serve the classic Moscow Mule cocktail in something more eye-catching than a standard copper mug. We presented several premium, disruptive ideas… and their favourite was a little red mule carrying the drink on its back. The result? The serve was launched in Ibiza in summer 2016 and rolled out to markets around the world. Consumers adored the playful nature of the serve, while bartenders loved the simplicity and durability.