The project? Having seen the impact of cocktails presented in vessels designed by Inkorporate, Glenfiddich asked us to design serves for a UK-wide campaign. We delivered a wooden ‘coconut’, held in a glass shell, to highlight the link between Glenfiddich 21 Year Old and the Caribbean. A tumbler held on a spiral, to highlight that Glenfiddich 15 Year Old is matured in a solera vat. And a stainless steel tank, held in a wooden barrel, to use with batched whisky cocktails. The result? The nature of the serve was a first for Glenfiddich or for any serious single malt brand. Consumers in mainstream venues and traditional cocktail bars alike were enchanted. The cost-effective nature of the pieces resulted in a nationwide roll-out.
